shahruz


Hi! I don't update this page often and I'm not active on social media but you can email me at hey@shahruz.com if you need to reach me. Bio below. TLDR: I spent the first decade of my career leading creative and core technology teams for popular media companies like Super Deluxe, Earwolf, and BuzzFeed. I'm spending the next decade applying that experience building an independent, sustainable, multi-generational food business.
2019 →
Fancy Soups
Co-founder
The #1 independently-owned food, media and technology company based in Los Angeles, CA.
Associated projects
Podbay
The best podcast player for the web, used by millions.
Goodviews.tv
Billboard charts for TV.
Castable
Tools for Casting TV Shows. Used at Netflix.
Slow Swords
My first indie game. Launching late 2020 or early 2021.
Third Places
An engine for virtual worlds. World #1: 60k members. World #2 launching 2021.
Covet
Price tracking w/ notifications for every store on the web. Beta.
SoupDB
Currently indexing the history of popular films and television since 1900. Launching 2021.
M✴︎✴︎✴︎ T✴︎✴︎✴︎ L✴︎✴︎✴︎✴︎
Experimental new interactive media event series. In development.
2015 - 2018
Super Deluxe
Co-Founder & CTO
Work: Created and led team that developed new real-time interactive TV tech for Live Super Deluxe (the LA Times said it "shaped the future of TV"). Scouted, hired, and led creative collaborations with Vic Berger, Seinfeld2000, Poppy, Joanne the Scammer, Miquela and more. Managed a team creating digital art and products including Drake and Rihanna, Punch-a-Nazi, DankLand (#1 Messenger bot, over 4m users in 1 week), and Scamoji (Debuted #1 paid app in the US).
Side projects
Produced a 12-hour live show for XOXO 2018, built a bot to memorialize a favorite writer: Retwittels (r.i.p.), co-produced and co-hosted a interactive theater experiment called 0829.LA at the Los Feliz 3, built tech for The Comedy Bureau (now the #1 map for comedians looking for spots in LA).
2013 - 2015
BuzzFeed
Product Design & Engineering
Work: Lead product for BuzzFeed Video for iOS & Android, prototyped and shipped experimental projects like Star.me (r.i.p.), and developed internal data and production tools.
Sketch Toolbox
Creator
Created the first plugin manager and directory for Sketch. Over 25k users, used by design teams at BuzzFeed, Facebook, Microsoft, Google, Etsy, and more. Open source.
Seinfeld Emoji
Co-creator
Collaborated w/ Seinfeld2000 and Kevin McCauley to create the first Seinfeld Emoji app. Debuted as the #15 free app in the US. Jerry Seinfeld called the Barack Obama emoji "cute."
2012 - 2013
Podbay (Original)
Creator
Built in one day after leaving Earwolf. Organically grown to over 500k users monthly.
Periodical
Co-founder
Co-created and lead product design on a platform for enabling digital magazine publishers and independent writers to sell subscriptions to their content via native iOS, Android, and web apps. Funded in part by Launchpad LA.
Side projects
Co-created fun entertainment projects with comedians including Call Chelsea Peretti, NTSF:SD:SUV:: HISS w/ Paul Scheer, Adult Cat Finder, Harmontown, and Adult Swim.
2010 - 2012
Earwolf
Director of Technology / 1st employee
Work: Lead creative technology and product efforts including Earwolf.com, Eardrop, Earwolf Live, and occasionally appeared on The Wolf Den to talk about it.
Press for projects in: BBC, BuzzFeed, Wall Street Journal, Huffington Post, LA Times, Pitchfork, Fader, Complex, Rolling Stone, Refinery29, The Verge, Polygon, Daily Dot, Vice, Gizmodo, Engadget, Lifehacker, NYMag, TMZ, Mashable, The Next Web, etc.

Proud monthly donor to Donors Choose, the ACLU, EFF, CPJ, and a few Patreons.